Breaking news Oct 9th, 2025 :

“The government has requested the National Museum of india to collect all the known popular newspapers print publications and officially archive them for generations to come!”

Very much possible. India added 18.18 million mobile subscriptions according to a report from TRAI. Rural broadband is under implementation from BSNL ( i assume they are going to take some time ) and others will soon consider. If you look at the global scenario, in  2009, US newspaper industry was badly hit.  When it went down, it took the classifieds, the advertising, the circulation which is literally all of it, down with it. No part was left. Hence all the news paper publishers concentrating more on revenue models on the internet.

“Total advertising revenues (both print and online) declined 16.6 percent to $37.85 billion, according to the latest figures from the Newspaper Association of America.  That is $7.5 billion less than in 2007.  Print advertising alone declined 17.7.  Classifieds were down 29.7 percent. And even online advertising was down 1.8 percent to $3.1 billion.” – Tech Crunch

There are even more concerns raised. Will journalism take a turn and become something else the world has never seen ? That is a question only a Chief Information Officer or the guardian CEO can answer. The second big question is differentiating in the world of internet. If you ask me if there is a times.com, hindu.com and other news papers have an online version of the website, i will personally choose to use Google News which instead gives me all the news in one shot. There is no way to differentiate. Moreover, it is very hard to say what is the difference between popular-newspaper.com and news.rediff.com in days to come.

It is very likely that everybody blames google, but in the interview the Google CEO mentioned that its company’s core business is  pointing users to the quality content and not making content themselves. While newspapers hold the respectable backend notion of journalism, advertisers are who kept the industry going. Lot of them started moving into internet based advertising models since the news paper industry is going for a radical shift. While the picture is not all that bad, there is still some +ve side to it.

” Likewise, they are more inclined to spend money on what they already pay for, rather than on what they currently get for free.”

Percent of global online consumers who have paid OR would consider paying for various types of content online – Fall 2009
Content
Music 57%
Theatrical movies 57%
Games 51%
Professional produced video (including current television shows) 50%
Magazines 49%
Newspapers 42%
Internet-only news sources 36%
Radio (Music) 32%
Podcasts 28%
Social communities 28%
Radio (News/Talk) 26%
Consumer-generated video 24%
Blogs 20%
Source: The Nielsen Company.  n=27,548

42% of the online paid consumption is still with the newspapers. Online advertising and paid subscription model are the way out. Magazines and news papers are already taking that route. Almost all the newspapers are giving it for a minimal fee though it does not match with the print publication.

While online advertising looks like a promising option, RSS feed readers are a night mare for the newspaper companies. User does not visit the site to monetize the revenue. May be they should put ads in the RSS feed as well.  Lets hope creative destruction pays off in the end and journalism is not disturbed. in times to come 🙂

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